Fellow Swede Erik Wernquist, a computer animator, heard Malmedahl's noises in 2000 and was inspired by his impression of a moped motor to create the Annoying Thing, and posted the animation on his website, where it also became a popular Net attraction. In the late '90s, Swedish teen Daniel Malmedahl began recording his impressions of internal combustion motors after he performed on a television show, the impressions were posted on the Internet and became a fad among file-sharers. Though Crazy Frog mania began its momentum in 2004, the character's creation took several years. Originally known as "the Annoying Thing," the helium-voiced, bluish-gray, anatomically correct CGI lump Crazy Frog became a pop culture epidemic in Europe and especially the U.K., with ringtones, TV commercials, pop songs, and other forms of (over)exposure.
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